Tradition Vs Technology: Face to Face Meetings & Video Conferencing
‘It would be great to meet, have lunch or dinner sometime.’ That’s the way to do business, meet, greet and get to know your customer or supplier. Strike a relationship, press the flesh and see the colour of their eyes. Build everlasting trust.
However, current business relationships while purportedly founded on such platforms can easily be derailed by the politics surrounding business. Goods can be found cheaper, staff are more accessible and distribution channels can be more immediate via technology. This will always enable the entrepreneur to seek new relationships. Trust and above all loyalty go out of the window. Why spend time and money on relationships, why go to that length when you can pick up a tablet or mobile device and either;
• Video conference
• Or………speak and see the other party through a screen
Lunch or dinner are long gone as ways to create relationships and a bond. The next business relationships will be cheaper, easier to source and it is so easy to disassociate yourself or dump via a text, email or even through Skype or video conference.
The tradition says you need to understand the client or supplier, then any small issue or disruption can be managed. Technology says do not create the relationship be prepared to move on and move on at a moment’s notice.
Time is precious and the time travelling to meet anyone these days is expensive and the opportunity missed by not sitting at your desk and answering emails can mean a loss in business production and winning clients. I was away for a week recently and was asked for a quote for a simple tax return. I answered by saying just give me a few days I am at my son’s wedding. Within 3 hours the person had moved to another supplier, they could not wait that long. Technology is stopping the creation of proper relationships. It is causing new relationships.
The instant world is allowing a transient and irresponsible society which does not allow anyone any time to think, consider and act properly. It will be a sadder place and probably will not go that far, as the human won’t allow it. It will need some radical events to bring us back from the cold coal face. Meetings, lunches and dinners should survive.